Investing The Customer Service On The Taj Hotel Tourism Essay Example

Investing The Customer Service On The Taj Hotel Tourism Essay Example Investing The Customer Service On The Taj Hotel Tourism Essay Investing The Customer Service On The Taj Hotel Tourism Essay The thought behind the survey of this research proposal is to cognize the which, what and how to supply the good quality client services in the TAJ Hotel. In the current computational market there are many organisational groups starts its luxury hotels and made a different schemes to offer a luxury services to the client in the Indian hotel industry. But how to take attention of large trade name name of the TAJ Hotel in the first place to carry through the chief purpose of the client. The Indian Hotels Company Limited ( IHCL ) and its subordinates are jointly known as Taj Hotels Resorts and Palaces and it is an 1 of Asia s biggest and older hotel group. It s controlled by the laminitis of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first hotel, The Taj Mahal Palace Hotel, Mumbai in 1903. The Taj, a symbol of Indian cordial reception, completed its centennial twelvemonth in 2003. The footing at the dorsum of this large trade name name the Taj hotels offers the luxury of service, the zenith of Indian cordial reception, vantage locations, modern installations and concern comfortss. 3. Organizational Background: The first hotel established in 1903 to 2010 the Taj Hotels Resort and Palaces has a more than 60 hotels in 45 locations in all over India plus 15 international hotels in the UK, USA, Malaysia, Bhutan, Sri Lanka, Africa, the Middle East, Australia and assorted Asia-Pacific Islands. Crossing the length and comprehensiveness of the state, decorating of import industrial towns and metropoliss, beaches, hill Stationss, historical and pilgrim centres and wildlife finishs, each and every Taj hotel offers the amenitiess to luxury, traditional to modern services. TAJ Hotels tally in the luxury, premium, mid-market and value sections of the market through the below classs: TheTAJ ( Luxury full-service hotels, resorts and castles ) is a rich trade name for the universe s most discerning tourer in hunt of echt experiences given that luxury is a manner of life to which they are familiarized. And it s a category of the modern concern hotels, idyllic beach resorts, heritage castles and safari Lodges. Taj Exotica is include in resort and spa class and found in the most alien and restful venues of the universe. Its provide the services in footings of the privateness and familiarity to client. Taj Safari is operate in Jungle and Desert and its provide the invitees with the ultimate, wild life experience based on a proven sustainable ecotourism theoretical account. Taj Modern supply a new coevals of travellers a modern and originative welcome experience that matches their work-hard, play-hard life styles. Stylish insides, advanced culinary art, hip bars, and a focal point on engineering set. The Gateway Hotel ( upscale/mid-market full service hotels and resorts ) is included in the medium budgets clients class. 4. Rationale: To make the concern or work in Hotel Industry in future I forced to analyse on the assorted facets on the Hotel concern. To believe to see to spread outing the my household s little local concern of hotel, I try to acquire the proper cognition about assorted concern schemes through the research of this organisation. Besides, I was taken preparation in TAJ Hotel in my unmarried man grade s preparation period I looked what and how to supply the scope of quality client services and what and how to impact the different internal and external concern factors to pull a client. So, I attracted to choose this organisation for concern research and my future position. 5. Research Aims: The cardinal research end behind this work is to place and analyse the consequence of client to supply a alone quality service and to maintain the client in competitory environment. Besides what schemes and be aftering are required to pull a client and what possibility to maintain the client life-time. 6. Research Question: During this research by utilizing the different informations analyzed method to bring forth a subsequent inquiry: What and Which scope of quality services offering based on season and topographic point? How to place the different demands of the client and how to carry through them? What factors are affected to supplying the good excellence services? What are the new selling attacks in hotel industry? How to spread out the concern in competitory environment? How to maintain the TAJ a large trade name name in Hotel Industry? 7. Literature Reappraisal: Marketing Concept: Taj is functioning the clients to its best in the construct of the accomplishment of corporate end through meeting and put to deathing client demands better than the competition. ( Jobber et al. , 2006, p.3 ) TAj Hotel create a different selling constructs to pull clients otherwise the rivals will non go forth a individual opportunity to catch market portion. For Example- TAJ Starts a Taj Air, a luxury private jet operation and Taj Yachts, two 3-bedroom luxury yachts which can be used by invitees or man of affairs in Mumbai and Kochi, in Kerala ( India ) . Different Customer Services: TAJ divides its hotel in the construct of a different scope of clients service as mentioned above.Also use the basic selling construct of Product, Place and Time, Price, Process, People. Merchandise TAJ Hotel offer a excellence service like luxury suits, Traditional to modern interior based room and eating house, watering place, fittingness centre and good technological substructure of concern Centre. Heritage Flying Suites: These suites are renowned for their architecture and built an old-world architecture. Besides Guests can take a what types of have a pick of suites that overlook the metropolis or pool or face the Gateway of India and the Arabian Sea. Promotion TAJ on a regular basis comes with its advanced thought of to up with offers during season and off-season such as TAJ Holiday summer and monsoon bundles in its hotels. They besides announced or inform to client for its approaching events or exhibition by monthly calendar clip. Monetary value TAJ besides divides its hotel and services in monetary value based like up-class/upscale services and economic/medium category services. But its provides a good quality based services that spend by cusomer. Besides, its give a price reduction or assorted club point or shopping verifier to its regular client. Procedure Taj has a ain alone client relationship Management ( CRM ) system that s maintain a records of all client and its demands. Peoples TAJ has a 24000 employees fulfilled the purpose of the hotel of zenith of Indian Hospitality. Besides Taj has a assorted professional squad like Professional individual, Personal Agents, Technological individual, Travele agents for presenting the best services. PEST Analysis of TAJ Hotel: Political Factor: TAJ Hotels running on domestic every bit good as different 12 states, So its faced a many political issue to spread out and run its concern. Different states authoritiess has a different policy and jurisprudence about hotel industry. TAJ MAHEL Hotel Mumbai faced a terrorist onslaught in September 2008 and so generates a assorted security issue respects to the Hotel. Economic Factor: There are many Ecomomic factors affect the company s net income and enlargement program in international market like states economical state of affairs, revenue enhancement rate, rising prices rate, trade policy etc. In 2008, the period of recession or universe s economic crises TAJ Hotel Share prise about 50 % autumn down but the strong cardinal finance base, experience an large trade name name TAJ Hotel easy come out. Technological Factor: TAJ Hotels is a portion of the TATA Groups, whose are celebrated in advanced and progress in technology.TAJ Hotels provides a service of high-velocity wi-fi cyberspace and assorted progress IT installation to its client for its concern position. Besides, TAJ Hotels maintain a relation with its ain CRM Software. Social Factor: The TAJ Hotels concern tally on many different state and each have a ain civilization and tradition but TAJ Hotel adjust in all civilization and supplying a good traditional every bit good as modern manner of client services. Besides, TAJ Hotels prefers to enroll a local people and to care of local society or community, instruction, civilization development. Besides, set up a local traditional event in its hotel to back up the local humanistic disciplines to carry through its corporate-social duty. Environmental Factor: The TAJ Hotel running a Earth ( Environmental Awareness and Renewal TAJ Hotels ) plans since 2004.The Hotels besides tried to used the eco-friendly and recycling merchandise in its all Hotels. Besides its held a many environmental programmed for consciousness of planetary heating and environment change.TAJ besides received enfranchisement from Green Globe, the lone worldwide environmental enfranchisement plan for travel and touristry. 8. Research Methodology: In Research Methodology is to cognize the what schemes and planning are needed to take of research. The chief connotation behind the fact-finding research is what and how to supply the different unique qualities services so the rivals by TAJ Hotels. Qualitative research is an probe in which the research worker efforts to understand some larger world by insulating and mensurating constituents of that world within their contextual scene ( Gummesson, 2000, p 64 ) . In this Research the aggregation done by usage of the different informations aggregation technique and besides puting the how to roll up a broad scope of informations for the demands of this research. In this investigation of research, there are assorted informations aggregation techniques like questionnaires, studies. 9. Data Collective Method: The position of the research, quantitative and qualitative informations analysis technique are needed but in this research concentrating on qualitative research method. The primary and secondary both types of informations are required. Primary Data aggregation Method: The consequence of any research is depend on how and what schemes and planning are make for research of instance. The informations can be gathered from the current selling technique used by TAJ Hotel. Besides the informations are collected from client feed-back from. The sentiment polls and studies from the clients can be used for the aggregation of informations for the peculiar research subject ( Bhattacharyya, 2009 ) . Questionnaire is besides one of the easy and efficaciously technique for the research worker. In this method straight inquiring the inquiry to client about your research. The chief benefit of questionnaire is to supply a Varity of information. Besides researcher inquiring the more than one inquiry to client and to garner a tonss of informations and after that analyzed informations and take those informations that are required. Interviewing: In this technique, to straight inquire the inquiry from faced-to-faced between clients and company staff. This information are really utile when generates a some job and issues or before launch a new merchandise. Secondary informations aggregation method: Secondary informations is a collected from inside or outside the company. The internal informations are gather from the mention books, diaries, cyberspace or publish research paper.The external informations are gathered from company s one-year studies or authorities public studies and these are numeral and statistics. 10. DATA Analysis: 11. TIME Scale Exercise June 16 July -16 Aug-6 Week WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 Choice of research proposal xA A A A A A Decision on subject rubric A Ten A A A A A Working on research background A A Ten A A A A Rationale A A Ten A A A A Execution on research aims A A A Ten A A A Formulation of research inquiries A A A Ten A A A Working on literature reappraisal A A A A Ten A A Knowing research methodological analysis A A A A A Ten A Clarifying informations aggregation method A A A A A Ten A Working on informations analysis A A A A A A Ten Clarification with the lector A A A A A A Ten Time spectrum A A A A A A A